| We
support your
management of
marketing, looking
for the right
and reliable
information
that ensures
the desired
results.s. |
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QUANTITY
ANALYSIS |
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Surveys, sounding
boards, census,
Tracking study,
Brand and pack
tests.
Profile of potential
spot customers,
Market segments. |
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QUALITY
ANALYSIS |
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Motivation analysis,
Focus group
development,
Interviews in
depth, Concept
test / Product
test. |
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SPECIAL
PROJECTS |
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ABOUT OUR RESEARCHING
AREA |
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Effectiveness
evaluation of
the publicity
campaigns: |
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Since
the beginning
of the concept
until their
diffusion; Concept
Test, Pre and
Post publicity
Test, Recall,
in all media
ways: TV, Press,
Radio, Magazines
and others.. |
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About
the Service
Quality Management: |
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Analysis
related to the
design, management,
promotion and
quality management,
customer’s
satisfaction
level metrics,
and indoor-outdoor
quality audits. |
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About
the Trademark
Image Management
or Corporate
Image Management: |
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Oriented
to the diagnosis,
management and
diffusion of
perceived image,
trademark /
corporate image
position |
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Research
on Market Intelligence
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Making
confidential
reports on the
competition
using descriptive,
analytic, and
strategic types,
in order to
generate capacity
of response
in our customers. |
