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STORE
AUDIT |
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It
has as a goal
to quantify
the volume of
sales due to
brands, variety,
size, taste,
etc. commercialized
by the retail
market, purchases
made to suppliers,
stocks that
keep in Soles
their value
in the market
for the general
public, and
the level of
distribution
reached by 100%
of the business
that work in
a product line. |
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CONSUMERS`
PANEL |
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In
order to know
widely the consumption
in the homes
of Lima City,
IMA implemented
a few years
ago the Panel
of Massive Consumption,
getting a quite
detailed information
about the habits
of consumption
of the families.
This study get
information
across a daily
record of buys,
which is filled
by the landlady
of house and
complemented
with the physical
checkup of the
products during
the visits that
our personnel
of field does. |
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COSMETICS`
CONSUMERS PANEL |
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Study
that allows
obtain the total
dimension of
the market in
units and values,
knows the participation
by marks in
every category,
subcategory
and type of
products, likewise
the evolution
of the penetration
of marks and
the behavior
of buy in the
consuming homes
based in the
products acquired
during the month
researched. |
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PRICE
TRACKING |
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A
permanent service
which principal
goal is make
this an indispensable
tool for the
capture of decisions. |
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BUS
IMA |
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A
periodical study
multiclient
that gets exclusive
information.
A concept where
a corporate
group or marks
share the costs
of the study
and everyone
receives exclusively
the information
that needs and
contracts |
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BRAND
TRACKING |
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A
follow-up of
a mark. A home
research evaluates:
recall of marks,
consumption,
tasted marks,
bought mark
the last time,
preference of
mark, reasons
of preference,
advertising
recall, association
of concepts
for marks. |
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DISTRIBUTION
CHECKING BY
TERRITORIES
IN LIMA AND
CALLAO CITY |
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This
study has the
goal of determining
the potentiality
of the territorial
structure of
the client in
order to evaluate
its efficiency
of the function
sales |
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